Before founding Nissen Public Relations in 2000, Rob worked at several major publishing houses including Times Books/Random House and John Wiley & Sons where he promoted non-fiction titles in all categories and worked on a variety of publicity campaigns. He also recently served as Publicity Manager for the Business Plus imprint of Grand Central Publishing. Some of the many authors he has worked with include Tony Hsieh, Stanley Bing, Lois Frankel, Robert Sutton, Mike Krzyzewski (Coach K), Sandy Weill, John Dean, Liz Claman, Herb Cohen, Michael Eric Dyson, Lou Dobbs, John C. Maxwell, Penelope Trunk, Warren Bennis, Mark Crispin Miller, William Bennett, John C. Bogle, founder of Vanguard Group, Gordon Bethune, former CEO of Continental Airlines, Harry Beckwith, and numerous business leaders, consultants, academics, and historians. Focusing primarily on business, politics, biography, and current affairs, Rob works in all areas of book and author publicity including online/social media, print, radio, and television campaigns as well as arranging author signings and events.
He has worked on numerous New York Times, Wall Street Journal, and BusinessWeek bestselling books.