How We Work

Our Proven Approach to Book Publicity & Marketing

At Nissen Public Relations, we believe that every book deserves a tailored publicity strategy—one that aligns with the author’s vision and reaches the right audience. Our approach is personalized, data-driven, and results-focused, ensuring that your book receives the media attention it deserves.

Unlike automated solutions or agencies that rely on paid media placements, we leverage genuine relationships with journalists, influencers, and industry experts to create authentic and impactful book publicity campaigns.

Understanding Your Goals & Vision

Every great book marketing strategy starts with a clear understanding of your objectives. We’ll work closely with you to define:

✅ Your primary goals – Are you looking to increase book sales, establish yourself as a thought leader, or secure speaking engagements?
✅ Your target audience – Who do you want to reach? Readers, industry professionals, journalists, or a niche market?
✅ Your long-term plans – Do you want ongoing publicity, brand development, or a focused launch campaign?

Strategic Media Research & Outreach

With a deep understanding of your book’s genre, niche, and target readers, our team conducts in-depth research to identify the best media outlets, publications, and promotional opportunities for your book.

🔹 We connect you with the right media – from top-tier newspapers and magazines to podcasts, blogs, and online influencers.
🔹 We uncover new opportunities – helping you gain exposure in places you may not have considered.
🔹 We position your book for success – ensuring that your message resonates with the right audience.

Crafting a Personalized Book Promotion Plan

Once we’ve identified the best platforms for your book, we create a customized book marketing plan that may include:

📣 Media Outreach & Press Coverage – Pitching your book to journalists, bloggers, and news outlets.
📚 Book Signings & Events – Organizing speaking engagements, virtual events, and bookstore appearances.
📢 Digital Marketing for Books – Leveraging SEO, social media, and online advertising to increase visibility.
🎙 Podcast & Interview Placement – Securing interviews on relevant industry and book-related platforms.

Ongoing Communication & Transparency

We believe in clear, open communication throughout the entire process. As our client, you’ll receive:

✔ Regular updates & reports on media placements, coverage, and campaign performance.
✔ Dedicated support from an experienced book publicist who understands your goals.
✔ Strategic adjustments to ensure continued success and maximize book publicity results.

Why Work with Us?

🔹 Experienced book marketing agency with a track record of success.
🔹 Custom book publicity strategies tailored to your needs.
🔹 Genuine media outreach—no pay-for-placement shortcuts.
🔹 Commitment to author success with personalized service.

📩 Let’s Get Started! Ready to build a strong publicity campaign for your book? Contact us today to discuss how we can help bring your book into the spotlight.