Why You Should Hire a proven and experienced Book Publicist

There are several advantages to working with a veteran book publicist. We have the experience and knowledge of the ever-shifting media landscape and what it takes to maximize your resources. You’ve put a lot into writing your book. Don’t leave it to chance, an inexperienced team, or (even worse) an automated system that has no clue how to present your work or help you achieve your goals. It’s not enough to just put your book “out there.” It takes planning and preparation. That’s why Nissen PR has long been considered one of the best book publicity companies in the business.

When you start working with us there are several key steps we will take you through:

Understanding Your Audience

We start by defining the readers and audience most likely to be interested in your book. We consider their demographics, what they read and listen to, and how best to reach them.

We Craft Your Story

We focus on the purpose behind writing your book and the message you wish to share. Are you looking to inspire or motivate your readers? Do you hope to inform or educate them on your topic? Your personal story and goals can resonate with your audience and form the foundation of a compelling publicity strategy.

Prepare Your Media Assets

We create the essential promotional materials you need including a concise biography, a full press kit, an author Q&A, cover images and other assets. Your media kit is an essential tool for sharing key details about your book with media.

Highlight What Makes Your Book Newsworthy

This is one of our specialties in book promotion and marketing. We identify the unique aspects of your book and background that will catch the media's attention. It’s essential that your work is presented and pitched with the angles and ideas that will work for the specific podcast, reporter, producer or editor who is being contacted.

Reach Out to the Media

As we start connecting with relevant journalists and editors we share your book and press kit with the appropriate media. Our media lists and connections are always current and always evolving based on your topic, media level of interest, and whenever/whenever we need to pivot to capitalize on coverage.

Connect with Book Reviewers

Traditional book reviewers are less common these days, but we have connections with a wide range of blogs, influencers, and writers who produce book reviews. They are contacted early in the pitching process with a review copy of your book and everything they need to prepare their coverage of your book.

Leverage Social Media

Social media platforms are excellent tools for promoting your book. We help you engage with your audience, spark discussions, create content, and attract new followers.

Organize a Book Launch Event

We can help you celebrate your book’s release by creating launch events, book store events, and opportunities to speak directly with your audience. We can assist with inviting the media and influencers, and promote the event on social media to generate buzz and build community support.

Trust us to handle your book launch and learn more about How We Work and our book publicity and book promotion strategies!